Rabbits on YouTube
Modern media are used to help animals in shelters find a new owner. By movies of rabbits that were put on YouTube, the rabbits of a rodent shelter in Utrecht (The Netherlands) have suddenly become very popular.
Earlier this year, the shelter rang alarm. It was more than full, containing hundred rodents and rabbits and was not able to allow any more new animals. A creative trainee came up with a solution: making movies of the animals with a text, like a personal advert. These movies were put on YouTube. Since then the shelter was almost emptied. Many matches have been made, and the shelter is very pleased with the result.
The action also attracted some foreign interest. A German camera team came to inform how to deal with the problem of dumped rabbits and guinea pigs.